Michael DiPasquale, Graphic Designer

Professional Experience

Lead designer for all materials pertaining to the marketing efforts for WPSU television and radio including posters, banners, flyers, newspaper ads, vehicle wraps, and digital displays
Create logos and graphics packages for broadcast TV programs
Work closely with marketing team to develop press materials for promoting programming and community events
Create graphic illustrations and animations for use in broadcast programs and client services video projects
Maintain content and design of the company website, wpsu.org
Design and layout monthly WPSU-TV program guide
Create the brand identity and design all marketing materials for the WPSU Connoisseur’s Dinner, an annual fundraising gala
Preserve brand integrity of WPSU and affiliates, PBS, NPR, and Penn State University

Led the design and development of a new responsive website for WPSU TV/FM from concept to completion including the creative direction, content decision, page and template coding, and implementation of a new content management system
Collaborated with WPSU-TV production staff and Penn State Athletics to create graphics and advertisements for Penn State Football and Penn State Lady Lions Basketball
Worked with a team of programmers, systems administrators, videographer/editors and producer/directors to develop a library of streaming video content of WPSU programming for wpsu.org and other social media platforms